Marketing for Writers: Google Analytics

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It is often said that, nowadays, it’s not enough being just an author: you also have to be a marketeer. Traditional publishing houses take into account how many followers you have on your Facebook page and Twitter account before giving you an offer, and self-publishing relies entirely on how much work you’re willing to put in in order to promote your novel. One thing is certain: the ideal of the bohemian writer who spends their whole lives devoted to their craft, leaving the less savoury aspects of the business to their agents, is long gone.

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